When I go through the exercise of helping my clients discover their ideal client, I perceive there is a misconception that if the business owner only focuses on one particular segment of their market place that it will result in less sales or clients for them. In fact, the opposite is true.
Energetically, if your attention is so scattered, you are shotgunning your ideal market place with so many messages about what you do, what actually happens is that you make no meaningful connections with anyone. How frustrating is that? For you? Also for the clients who really need your special brand of services and awareness?
A few years back, determined to be more adept at talking about my business in a meaningful way. I hired a professional coach to assist me with creating my signature talk. One of the exercises in the program was to stand on stage and connect with the true audience for my message. It was a profound experience. The message I received was that if I didn’t get out there and connect with my “tribe” of people, that they would simply never get what they were truly looking for. They would go years without my assistance, and struggle without it. It would make me selfish for not giving it my all. Since then I have done everything I could to connect with my clients so that they could find me and engage with me no matter where I was in the world.
Today’s marketplace is global and our clients could be looking for us from anywhere. So what do we do? Let’s get to work!
Here are a few important questions to ask about your ideal client:
Connecting with your ideal client is a personal journey.
What do you get out of the relationship with the pre-transformation client, and post-transformation client? What is your “win” besides “helping them”? How do you feel?
Why is it important to you to continue this work? How does it “fill you up”? In my opinion, for any work to be sustainable, there must be a component (or even all of it) that fills up your soul and is profitable for you as the business owner. People are intrinsically attracted to people that make them feel good. You working in your business, and feeling great about the transformation is super attractive to a potential client, and can, and will change their whole lives if you let it.
For an extended version of this worksheet in an easy to use download format please go to bit.ly/ICBlueprint
Jennifer Cramer Lewis is a professional speaker, coach, and facilitator, Founder of Brilliance Blueprint, and the creator of popular programs like Soulmate Blueprint, Freedom Blueprint and Wealth Blueprint. Jennifer is the go-to facilitator when something is disconnected in your life, and impacting your business. Using an exclusive combination of facilitation, and energetic alignment, this funny lady will have your business and body laughing all the way to the bank. Jennifer's coaching clients have cured life threatening illnesses, repaired broken homes, left abusive ones, met their dream partner, and fallen in love, all while growing their businesses, and dropping all their barriers to making more money than they ever thought possible.
Jennifer loves to help her clients put an end to putting themselves last.
“Jennifer's insights drill to the core of what every entrepreneur struggles with on a daily basis. During Jennifer’s “Grow Your Business Without Blowing Yourself Up” signature talk, she provides pragmatic solutions for being overwhelmed and overworked. Her teachings have already saved me a lot of time and effort. I now approach things with more ease than ever. My husband and I continue to use the strategies Jennifer taught us, and it has improved our concentration, focus, and sense of calm throughout the day.”
Jennifer Henczel, Founder Connect Now Business Network